Inspired by the Coast

any day by the ocean is time well spent


Cozy up!

All Bracelets

Special little things

Just like people and many of mother nature's creations, they're just too unique to ever be duplicated!

Shop One of a kinds

Beauty in simplicity

There's so much beauty to be found in simplicity. Whether, it's because you want to save time, buy more thoughtfully, or truly love everything you own, we're all discovering that less is more.

Shop Basic Beach

Let the stars be your guide

Do you have a goal, wish or dream that you picture for yourself? Pieces from the North Star collection are meant to serve you as a reminder that small steps still get you there, be brave, stay positive, and listen to your intuition

Shop North Star

add a layer and get cozy:

SEA the good in all things

All jewelry here is handmade to order and created with naturally occurring gems and stones. This allows for stunning variations in color and surface quality making each piece perfectly unique just like the wearer.


I love these earrings so much! The craftsmanship is perfect! Plus, they're fun, bright, and cheerful! I'll definitely be back for more tassel earrings!

Melissa Jo

Couldn't be happier! The necklace is beautiful and exactly as described and pictured. I wasn't expecting a hand written note and adorable drawings on the envelope as well! Heather clearly loves and is passionate about her craft. Thank you Heather!


This was my first purchase with Mermaids + Madeleines and I'm so pleased with the earrings! They're so sweet and dainty! I loved all the little details I received from the packaging to the high quality of the earrings. I will be purchasing from the store again.